Business organization are well known about the fact that how marketing directly relates to sales. Hence, business organization have used marketing services to boost their marketing strategy and therefore, invested an enormous amount in it.
Now, what next is to – “Reduce time spent administering marketing programs and completing tasks.”
And to do so, various email marketing automation services have begun up through which you can automate email marketing task and raise your efforts in building the relationship with customers and leads.
Which email marketing automation solution is best?
Well talking about the present scenario, there are several email marketing automation vendors available on the market that are serving email marketing automation software & platforms.
We have listed a small comparison among the famous services below, have a look at them for more details:-
| Comparison Between Best Email Marketing Automation Software | |||||
| Services | Free Trial | Pricing | No. Of Subscribers | API Integration | Rating |
| Pabbly Email Marketing | ✔ | $29/mo. | 5000 | ✔ | 4.9/5.0 |
| MailGet | ✔ | $5/mo. | 5000 | ✔ | 4.8/5.0 |
| SendinBlue | ✔ | $25/mo | Unlimited | ✔ | 4.1/5.0 |
| SharpSpring | X | $450/mo. | 1500 | ✔ | 4.0/5.0 |
|
SimplyCast |
✔ | $99/mo. | 3000 | ✔ | 4.9/5.0 |
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So, here I have jotted down 10+ Best Email Marketing Automation Solutions that are best in providing email marketing automation tools.
1.Pabbly Email Marketing – Send Free Automated Emails
Sending automated email campaigns saves a lot of time and efforts of any organizations who send the bulk of emails to their customers.
Pabbly Email Marketing, a powerful email marketing automation software allows sending automatic and self-triggered emails which increase the communication opportunity with customers, enhance user engagement and you would be able to reach to your client’s inbox.
See the following features of Pabbly Email Marketing: email automation software –
- Send automatic and self-regulating welcome emails to your subscribers.
- You can also forward the triggered based campaigns based on the subscriber’s activity.
- It provides a special tracking functionality by which you will be able to analyze all your previously sent campaign reports.
- List management & cleaning are also the prominent features of Pabbly Email Marketing software.
- You can also send a series of emails by scheduling and drip emailing.
Pricing –
Explore Pabbly Email Marketing without paying any cost and also connect 3 SMTPs.
After that, you can go with any plan based on your requirement ranging from $29 which is charged for unlimited email delivery to 5000 contacts, $49 for 15000 Subscribers, $99 for 50,000 Subscribers and more.
Pabbly Email Marketing – The most productive email marketing automation software with 99% deliverability rate.
Surprising OPEN RATE, It was just 25% at the start but now we get more than 42% open rate in promotional campaigns.
The most popular plan of this service is available at a cost of $29/mo.
2. MailGet – Cheapest Email Marketing Automation Software
MailGet is an email marketing service provider that lets you create and send emails in bulk.
MailGet includes features such as email builder, API integration, list management, multiple SMTP connections, etc. with which effective email marketing can be executed. The prominent part with MailGet is that you will find the best automation features within their services.
MailGet step towards automation has introduced the following automation features –
- Email marketing with responsive email templates
- Lead Management
- Campaign Management
- Landing Pages and web forms
- Analytics to track emails
- Drip Campaigns
- Lead Nurturing to attract new customers
- Autoresponder for sending emails on a different schedule
Pricing –
MailGet offers some of the cheapest and most affordable marketing services. It provides multiple subscription plans which charge $29 email deliver to 5000 subscribers, $49 for 15,000 subscribers, $99 for 50,000 subscribers per month and many more.
It also has yearly versions on these plans with which you can avail an exclusive discount of 20% on all plans.
Among all the software MailGet has a unique feature to connect to multiple SMTP.
The software is very economical as it is available at a minimum price of $29/ month for UNLIMITED email with 99.99% email deliverability rate @INBOX of the customers.
So, I would recommend you the same service to go with.
3. SendinBlue
SendinBlue is another one amongst email marketing automation solutions, which has enabled some great automation features in their services. Their principal motto is to increase the revenue potential of their users by providing the good automation services.
SendinBlue is providing following automation features –
- Campaign Tracking
- Drip Campaigns
- Responsive Landing Pages
- Transactional Messaging
- API, Plugins & Integrations
- Email Marketing Automation System
Pricing – SendinBlue provides you with a free trial option where you can send 9,000 emails/month. Various monthly plans are also available in SendinBlue such as – INR443.65 per month plan, INR2,343 per month plan, INR3,960 per month plan and so on.
4. HubSpot Email Marketing
With HubSpot Email Marketing you can create professional marketing emails that engage and grow your audience. You can easily create personalized emails that scale beyond just 1:1 communications. With HubSpot’s drag-and-drop editor you don’t need a developer or designer to get started; simply drag-and-drop your way to a beautiful email that your audience will love.
HubSpot Email Marketing is automatically connected with HubSpot’s free-forever CRM so you can tailor emails based on any details you have – such as form submissions and website activity.
HubSpot is providing the following automation features –
- You can create better emails with a drag and drop editor and personalization tokens.
- In the free version, you get up to 5 smart lists and 25 static lists to segment your contacts database.
- You have a library of email templates to help you get started.
- Contacts management and integration with HubSpot’s free-forever CRM.
Pricing-
- Free: 2000 email sends per calendar month, with HubSpot branding.
Starter: 5X contact tier email send limit per calendar month. - Professional: 10X contact tier email send limit per calendar month. Includes smart content, design manager, blog/RSS email, A/B test emails, and time zone sending.
- Enterprise: 10X contact tier email send limit per calendar month. Includes everything in Professional, plus multiple CAN-SPAM footers and send frequency caps.
5. Omnisend
Omnisend is an omnichannel marketing automation platform that takes email marketing so much further. Offering advanced automation and precise targeting, it can replace different smaller plugins for your marketing campaigns.
Unlike many marketing automation tools, Omnisend allows you to add multiple channels within the same automated workflow. Using smart segmentation, you can target your messages so they’ll always be relevant, no matter who your customer is or what channel they’re using.
Omnisend offers advanced automation features:
- Omnichannel automation with email, SMS, web push notifications, Facebook Messenger and many more.
- Segmentation based on custom profile data, campaign engagement, and shopping behaviour.
- Custom fields for better customer data collection.
- Omnisend plays nice with other apps, offering API, Plugins & Integrations.
Pricing – Omnisend’s pricing depends on how many subscribers you have in your list, and they also have a free plan that allows you to send up to 15,000 emails each month. Their Standard plan starts from $16/month, but their plans are 22% cheaper when you pay annually.
6. SharpSpring
SharpSpring presents the best email marketing automation platforms through which any business can increase their functionality as well as performance.
Keeping in mind of automation, SharpSpring gives a formative stage for any business to use their automated services for enhancing marketing efforts.
Following automation features SharpSpring includes –
- Email and Text Alerts
- Multiple Device Tracking system to know which device contact uses
- Dynamic contents in emails
- Schedule emails trigger
- Dynamic list that automatically updates its contacts
- Lead Nurturing by sending automated emails
Pricing – You need to place a quote to know about pricing plans.
7. Platformly
Platformly is a powerful all-in-one marketing automation software that allows to capture and nurture leads, understand your customer’s entire journey, gain insights that lead to revenue, and build personal relationships at scale.
Platformly makes marketing attribution easy by precisely tracking interactions across different campaigns and channels throughout your entire marketing funnel.
Platformly is providing the following automation features –
- Marketing Automation: Trigger personalized messages based on user actions
- Email Marketing: Design and send beautiful email marketing campaigns with ease
- CRM: Nurture your company’s relationships with clients and leads
- Business Dashboards: Monitor the health of your business in real-time
- Link Tracking: Track and optimize all of your online marketing
- Lead Capture: Convert visitors into customers with beautiful forms and pages
- Complete Reports: Make data-backed decisions with comprehensive reports
Pricing –
Use Platformly marketing automation for 15 days. During the free trial you will get access to all available features with no limitations.
After the free trial, you can choose one of the plans according to your contact list and business needs. Pricing for 1000 contacts start at $19/mo, 2500 contacts cost 29$/mo, 5000 contacts – $49, 10000 contacts – $69, etc. If you need more than 10000 emails/mo, more than 5 integrations, or want to upgrade other features you can jump to a Growth (+$49/mo) or Unlimited (+$99/mo) plan.
8. SAS Institute – Email Marketing Automation Software
SAS Institute is another best email marketing automation providers for small business and mid-sized business that provide business intelligence software for analytics purposes. Through their automation tools, any business can run marketing campaigns and maintain an intimate relationship with the customer.
SAS email marketing automation software has following automation features –
- Visual Data Exploration
- Powerful Analytics System
- Social Marketing
- Embedded Data Management system to manage customer’s data
- Multi-channel management
- Visitor tracking system
Pricing – You need to contact them to know their pricing plans.
9. SimplyCast
SimplyCast provides a customer-oriented platform and software for marketing and multi-channel communication to business organizations. Their primary goal is to help an organization to reach their customer at any cost and has integrated automation to develop out an active communication channel.
SimplyCast has cast many automation features in their services, some of which are as follows –
- Email marketing for sending emails in bulk
- Data Input Automation by which new data gets automatically added up
- Lead nurturing
- Customizable selection fields
- Automated invitations and reminders for users
- Time filters system uses the specific time for communications
- Third-party CRM integration
Pricing – Simply Cast gives various subscription offers to users. Their subscription plans vary from $99 per month to $499 per month. Yes, they provide a user with 14-day free trial option also.
10. SalesManago
SalesManago, a Poland-based solution is one of the best in class email marketing automation solution for digital marketers. Their user-friendly and easy to use services are majorly preferred by E-Commerce sites, B2B business, B2C business and retailers for their marketing strategies.
SalesManago email marketing automation features are as follows –
- Email marketing
- Real-time content personalization by analyzing the current behavior of the user
- Automated greeting and drip programs for lead nurturing
- Lead Management to easily manage your available contacts
- ROI tracking
- Predictive Marketing allows you to estimate future trends
Pricing – SalesManago has 2 plan for users- Basic and Elite. For using basic plan, they charge approx. $199 whereas in the Elite plan they take around $1499.
11. SalesFusion
SalesFusion is an email marketing automation tool that aids business organization that are trying to spread their business through marketing. SalesForce provides an affordable, fully functional and easy to manage marketing platform that promotes business to double their sales and revenues.
Some key automation features are –
- ROI reporting system
- Nurture Relationships to get new leads
- Synchronize all marketing activities
- Website Tracking system to keep a view of the visitors
- Multi-session events, an
- Automated initiation system for communicating with customers
Pricing – SalesFusion comes with two unique pricing options. For a database size of 10,000 contacts, they charge around $950 per month and extra cost with an increase in contact.
12. Act-On
Act-On is a comprehensive and fully furnished email marketing automation platform that was established to help modern business marketing. It is all in one marketing software platform that offers all the automation features through which successful marketing can be done.
Following email marketing automation features, ActOn holds –
- Email marketing to send email in large number
- Social Media Management
- Marketing machine for automated marketing programs and task
- Lead nurturing by systematically contacting prospects
Pricing -Act-On charges accordingly to the number of active connections. They have two pricing plan by which namely- Professional plan, which cost around $660 per month and an Enterprise that takes $2200 per month.
13. MindMatrix
MindMatrix claims to have the robust and best email marketing automation software. Their platform provides a complete integration or more precisely a perfect fusion of sales with marketing. Their platform focuses more on email marketing automation features and therefore embedded various automation features.
Automation features that MindMatrix offers are –
- Keeping view of marketing campaigns and efficiently handling it
- Smarter prospecting tools for new leads
- Multi-channel email marketing automation to have a presence on every marketing platform
- Accurate Lead scoring to focus on the marketing effort
- Efficiently tracking marketing effectiveness
Pricing – MindMatrix pricing starts around $300 per month for one company depending upon a number of contacts.
Conclusion
Hopefully, you are now aware of email marketing automation services and which service is best among these best top 10+ email marketing automation software. Choose the one that is suited to your business and enjoy their services.
Any services left out.? Comment out in space provided below. 🙂
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