Act-on
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Act-on - Review, Pricing & Features 2020

Last Updated on December 17, 2019

Act-On’s cloud-based integrated workspace enables CMOs and their marketing organizations to steward the customer experience end-to-end. With it, marketers can build and execute brand awareness, demand generation, and customer expansion campaigns.

It offers a core website tracking feature, which gives full visibility into the types of customers that are visiting their site as well as their activities and the time spent on different content while they are on the website.

 

Founder Name Raghu Raghavan
Established Date 2008
Country United States
Platform Cloud, SaaS, Web
Support Email, Chat, Phone
Demo and Training In-Person, Live Online, Webinars, Documentation
Category Email Marketing Software

Rating

  • Capterra – 4.3 by 244 people
  • G2 Crowd – 4.1 by 803 people
  • GetApp – 4.28 by 244 people

Features

A/B Testing Auto-Responders CAN-SPAM Compliance
Customer Surveys Drip Campaigns Dynamic Content
Event-Triggered Email Image Library Landing Pages/Web Forms
Mailing List Management Mobile Optimized Emails Reporting/Analytics
Subscriber Management Template Management WYSIWYG Email Editor

Sign up Process

For signup, you just need to verify your email.

Pricing

Free Trial – With its free trial, you can explore its features.

  • Professional – From $900/month (billed annually) – starts at 2500 active contacts, 3 marketing users, and 50 sales users.
  • Enterprise – From $2,000/month (billed annually) – starts at 2,500 active contacts, 6 marketing users, and 100 sales users.

Pros

Cons

  • Act-On is easy to use and great metrics!
  • Unfortunately, the software does not function well on iOS devices.

Clients

SHARP, Sandfort University, NYU, Horizon, Samsung

Integrations

PayPal, Salesforce Sales Cloud, SurveyMonkey, Shopify, Cisco WebEx, Eventbrite, Pipedrive, Microsoft Dynamics CRM, Zoho CRM, Zendesk, LiveChat, GoToWebina, 10to8, LinkedIn, Magento, Pipeliner CRM, Klipfolio, Facebook, Grow, Twilio Communications Cloud, Unbounce, Twitter, Wistia, ON24, Justuno

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