ActiveCampaign
ActiveCampaign

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ActiveCampaign - Review, Pricing & Features 2020

Last Updated on February 17, 2020

ActiveCampaign provides single platform for businesses of all sizes to access hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning at just $9/month.

ActiveCampaign is a platform that helps businesses automate customer experiences and build meaningful connections with their customers. With this, you can send targeted campaigns, nurture your contacts, and automate your sales & marketing processes. It is integrated with 300+ most popular apps. This gives businesses of all sizes access to hundreds of pre-built automations that combine email marketing, marketing automation, CRM, and machine learning for powerful orchestration, segmentation and personalization across social, email, messaging, chat, and text.

Founder Name Jason VandeBoom
Established Date 2003
Country Chicago, Illinois, United States
Platform Cloud, SaaS, Web, Mobile – iOS & Android Native
Support Chat, Email
Demo and Training Documentation, Live Chat, Webinar, Phone
Category CRM, Email Marketing, Marketing Automation, Frontend

Rating

  • Capterra – 4.4 by 389 people
  • G2 Crowd – 4.6 by 1962 people
  • GetApp – 4.37 by 389 people

Features

Email Autoresponders Subscriber Management Scheduled Emails
Email Funnels Event Triggered Email Broadcast Emails
Targeted Emails Dynamic Content Image Library
Mailing List Management Reporting/Analytics Template Management
Mobile Optimized Emails A/B Testing CAN SPAM Compliance
Drip Campaigns Drag & Drop Interface Automatic Notifications

Sign up Process

Email, Password, Phone Number, Company Details are mandatory for completing the signup process.

Pricing

Free Trial – Free trial is available

  • Lite – Pay $15/month for 500 contacts that include unlimited sendings, email marketing, automation, newsletters and chat & email support.
  • Plus – Pay $70/month for all the features of lite plan. It also inculdes CRM w/ Sales Automation, Contact & Lead Scoring etc.
  • Professional – Pay $159/month for predictive sending, win probability, split automations alon with all the features of Plus plan.
  • Enterprise – Pay $279/month and get everything from professional plan. Along with that features you get custom mailserver domain, in-depth onboarding and much more.

Pros

Cons

  • ActiveCampaign specializes in providing email marketing solutions with an intuitive, visual interface for creating and sending email campaigns and logical drips.
  • Easy to use triggers and automations for sales funnels and eblasts.
  • The CRM is quite clunky and doesn’t have the power and flexibility of platforms that were designed with that functionality in mind.
  • For a basic email design interface an undo option would be standard but there is no “Undo” button in the email editor interface. Control + Z doesn’t work either

Clients

Chicago Food Planet, Morrow Audio, Hipcooks, David Paige Music, Platinum Skin Care, Heather Read Photography, CustomerBloom, The Produce Mom

Integrations

PayPal, Stripe, Shopify, WooCommerce, BigCommerce, Facebook, Google Docs, Slack, Dropbox, WordPress, MailChimp, Salesforce Sales Cloud, Basecamp, SurveyMonkey, Asana, Google Analytics, GoToMeeting, Acuity Scheduling, Evernote, Zoom, FreshBooks, Eventbrite, Pipedrive, HubSpot CRM, Stripe, Zapier, Zoho CRM, Squarespace, Freshdesk, Gmail and 196 more of the most popular apps.

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