If your firm is based on the practice of wills or real estate closings, or it is in a highly competitive practice area like personal injury then you need to do some serious advertising of it.
Stop using old ways of marketing such as flyers, pamphlets etc and try out a new & improved way of marketing such as email marketing.
Introduction To The MailGet Bolt:
MailGet Bolt is a responsive & cost effective email marketing strategy with which you get to send free lawyer email newsletter to the prospective customers.
However, the approach is same, following are the companies who can employ email marketing:
- Law firms.
- Solicitors.
- Advocates.
- And other lawyers.
Know Your Audience And Craft Law Firm Targeted Message:
Create effective emails in regards to the law firm and send it to your potential customers. MailGet Bolt gives you multiple types of email building tool with which you can create emails in a different format. They are as follows:
- Drag & drop email builder: It helps you in building attractive emails filled with image, heading & subheading. A link is also there to send the customer any page of your desire.
- Basic text editor: Send formally written emails with the help of basic text editor. As they are simple to write and easy to understand by anyone.
- Custom code editor: Any person with the knowledge of HTML can use this email builder. Send custom coded HTML email or can also copy the code from the outer source too.
Figure Out The Goal Of Your Law Firm Campaign:
Before running any campaigns, first be sure to figure out the goal in regards to the law firm. There is a presence of 2 types of campaign, which are:
Regular campaign
Send emails of a law firm in one go with the help of this campaign. As they allow you to draft as well as send promotional emails to their prospective customers.
Drip campaign
Send pre-schedule emails to further advertise your law firm by setting the email’s date, time & drip will take care of the rest. It is best used when you are busy doing some other work.
Acknowledge The Law Firm Customers:
To encourage the law firm, you must need to acknowledge your customers. For that, you need to properly arrange their contact email Id separately. MailGet Bolt comes with a contact tab where you can create as many lists as you want. Upload a CSV file to transfer the other contact of customers. Following list is given by MailGet Bolt:
- Suspended list.
- Bounce email list
- Spam/Complaint list.
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