Your Christmas and New Year will be happier than ever when we’ll tell you the latest benefits of email marketing and the trends associated with it. So, with us, get ready to count on your fingers the benefits of email marketing and formulate a strategy to generate more business than ever!
How about we start our journey with some awesome stats!
Do you know in this 2018, more than 2.8 million people use emails! And if we trust an estimate that this 2.5 will grow to 2.8 Million in the coming next year. Doesn’t it seem like a huge market to conquer! So, with this, you have your first reason to believe that email marketing is really great!
Now, time for other stats. You may have thought like us that social media has the largest reach but do you know that Facebook has around 1+ Billion accounts but on the other hand there are more than 3.9 Billion email accounts in the world. So, that’s another persuading reason for you to start and grow with email marketing!
Well, now you seem to agree to my point.
Now, let’s get to the point that how Christmas and New Year can help you expand the business through the email marketing.
It’s Christmas and New Year around the corner. Bonanza for the sellers as well as buyers. Everyone’s preparing to look the best. And that’s when they receive some really good emails regarding the offers and discounts on their favorite products. I am 100% sure that they will click on the links in the emails and land on your website.
So, now that you are in, I am sure that you must be curious to know more. Let’s get to know the other ‘Benefits of Email Marketing’
10X Cheaper Than Other Online/Offline Marketing Channels
If you look around yourself, you will find that there are a lot of marketing platforms out there that help in promoting the products or services on your website. Be it Online or Offline like adds on the web, adds on the mass communication platforms (Television), etc.
Look at the stats and decide for yourself:-
Local television advertisement- It will take $200 to $1500 just for a 30 second commercial
Google Ads- While the Google displays your ad on its search engine, you need to pay $50 * 2 that sums up to $100 for the first 50 clicks.
For local television stations, advertisers can expect to pay anywhere from $200 to $1500 for a 30-second commercial.
Moreover, you straightaway gotta spend 5 hours a day. Are you ready for it?
Email Marketing- Coming to email marketing, you only need to spend $9 per month.
Looking at the above stats, you can’t overlook the fact that email marketing effortlessly curbs the cost. In pursuit of engaging everyone, you may end up losing your target audience. But not in the case of email marketing, cause you only email the ones you are certain of getting converted.
With email marketing, you can curb the costs by directly informing your targeted audience about the product you are selling.
Hassle-free Sharing Of Information
Do you know?- On an average, about 62% of people tend to check inbox for 1-9 times a day.
Now suppose, you have an amazing update of your product and now you wanna inform your users about the same. What are you gonna do?
Mention the update on your website?
How many times a does user visit your website? Very limited in number! However, the emails are checked on a regular basis. Once they receive your emails, they’ll get to know about your update. Eventually, they will upgrade to the latest version.
Plain Sailing When It Comes To Tracking & Analyzing
Curious about the users have read about your latest update? Or Are they aware of the latest discount?
With email marketing software like MailGet Bolt, MailChimp, iContact, etc, you can not only send your users updates via email, but you can also track their activities such as whether the receiver opened the email or not, clicked on the links, or any other actions.
Lesser Efforts Better Results
Okay, so you must be wondering what’s up with less effort. With email marketing solutions, you can effortlessly create a list and schedule the time by which you want to start the campaign. Rest is all handled the by the software itself.
The emailing tool will work in automation and send the required emails to all the recipients mentioned in the list. Easy Enough!
On top of all this, there are certain pre-designed templates as well that you can customize according to your business niche & use anytime without any trouble.
Get In Touch With People Across The Globe
Send emails to the target audience that stands a good chance to get converted into the users.
I remember a great line said by one wise man -Sam Walton “There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”
That’s exactly how things work in the business. If your customer isn’t aware of the latest trends on your web store, he won’t come to you running out of the blue. You need to reach out the customers at the global level.
A Quick Follow-up
“Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” -Ken Blanchard
How is this possible? It’s very easy. Let me tell you how.
A new user signed up & filled in the subscription form. You can swiftly clone the ‘Welcome’ template below and customize it as you want and send it
This way, you will gain goodwill amongst the audience, have two-way communication and also build trust.
Ease Of Use
You seriously don’t have to be a techie geek in order to start with marketing. For the ones with a little knowledge about how to use applications, email marketing is plain sailing.
Follow the simple steps-
- Log in to the software
- Draft an email
- Create a list of users you want to send email
- Schedule a time you want to deliver emails
- Or just click on the send button.
That’s it! Isn’t it effortless?
Wrapping Up
Here, we have discussed how email marketing is beneficial for business growth. You can get instant results by hitting on the email list of the user. Moreover, you don’t need to go on the hunt for the users that you want to target as with lead generation forms on your website will help to you to garner leads. Further, you can select the desired recipients and start with the hassle-free email marketing.
