Growing traffic and converting leads are important for every business. To accomplish this goal, online businesses or brands implement various online marketing strategies and techniques such as content marketing, social media marketing, email marketing, and many more.

Out of these digital marketing strategies, email outreach campaign is your best bet and commonly followed by everyone. Because, it helps you to identify the influencers of your target market, contact them and encourage them to promote your brand, services or products.

As we all know, crafting and sending emails in bulk can be a hectic task. Especially, if you are dealing with thousands of emails on a daily basis.

To resolve this issue, you can use email outreach tools that will not only provide prebuilt email templates, auto followups emails track & replies, etc. But also manage reports, streamline cooperation, and provide a better overview of the user’s response rate. Also, it improves your online reach, website traffic, sales & revenue and ensures that users are willing to open, read, and respond to your messages.

Software Name Pricing(Per Month) Unique Features Free Trial (In Days)
Pabbly Email Marketing $29 Multiple SMTP Connection 30
Mailshake $39 Real-Time Analysis 30
Snovio $29 Find Email By Domain 30
NinjaOutreach $49 Automate Link Building Outreach 7
Woodpecker $40 Follow-up Automation 14 
Reply $70 Email Quality Checker 14

For reducing your efforts and time we have come up with the best email outreach tools that can help you start a meaningful conversation with influencers and to run a smooth & successful campaign.

1. Pabbly Email Marketing

Pabbly Email Marketing is an automated email outreach tool for promotional campaigns. With this, you can send unlimited emails to your list of subscribers in a single click. It offers advanced features like list segmentation, autoresponder, etc. which automate your workflow. Also, in order to make your task even easier, it has an email scheduling, auto follow-up as well as an email sequencing feature.

Moreover, Pabbly Email Marketing gives you the freedom to connect any SMTP of your choice like Amazon SES, Pepipost, Sendinblue, Mailgun, etc. Unlike other email marketing tools, this service provides you a platform to send bulk emails automatically using your email address and offers a 99% delivery rate that prevents your messages from showing up in the SPAM folders of your contacts.


Pabbly Email Marketing - SMTP Service Providers


  • It has a drag & drop builder and classic editor that empowers you to create eye-catchy emails. Also, you can choose the pre-built layout, email templates and customize them according to the business demands.
  • Pabbly email marketing tool offers an autoresponder and drips emailing feature that will help you automate your email marketing campaign.
  • You can track your emails, leads, and analyze the performance of your every campaign with Pabbly Email Marketing. And, it gives a report that will show you how many emails were delivered, how many recipients opened the emails, which email addresses bounced, the percentage of the clicked and much more.
  • Moreover, it comes with Zapier integration that empowers you to connect 50+ web applications for automating your tasks.


This software is available in various pricing plans. Some of them are discussed below:

  • Free – Pabbly Email Marketing offers a 7-days free trial to their customers where they can explore the platform, connect 3 SMTPs and send emails to 100 subscribers.
  • Rookie – The paid plan starts from just $29/m in which the user can send unlimited emails to 5,000 subscribers.
  • Pro – The Pro plan costs $49 per month where you can send limitless emails to 15,000 subscribers at a time.
  • Advance – At last, here comes the plan in which you can send emails to subscribers ranging from 50,000 to 10,00,000 at just $99/m & $1599/m respectively.

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2. Mailshake

Mailshake is a user-friendly and automated email outreach tool to send emails for promoting content, generating leads, and building relationships. It is specially made for salespeople to build a strong relationship with customers. The great thing about Mailshake is real-time content suggestions that help to improve engagement and prevent spamming of your emails.

In fact, this software also provides pre-written outreach email templates and messages such as link building, PR pitches, guest posting, etc.

Mailshake - Email Outreach Tool


  • Along with Gmail, several regularly used tools such as Google Sheets, Zapier, Pipedrive, and Hubspot CRM are also integrated with Mailshake.
  • It also provides an activity dashboard to view how many prospects opens, clicks, and replies to your messages. With which you can refocus and target your campaign for higher success rates.
  • You can also schedule follow-ups by link clicks and automatically detect any unsubscribe requests, reply and ignore auto-responders.
  • With the Mailshake scheduling option, you can schedule your emails for the day that you believe it will work best for your recipients.
  • Mailshake also allows users to track the progress of your outreach campaign, link activity, and conversions.
  • It also provides great email outreach apps for iOS and Android that you can use anytime from anywhere.


  • Basic – The cost of the basic plan is $39/month/user with which you get unlimited email aliases, email tracking, personalization, automated follow-ups, and Outlook/Office 365/SMTP accounts.
  • Pro – The price of the pro plan is $59/month/user which includes all the Basic plan features that are mentioned above. Apart from this, it provides A/B testing, filter campaigns by a teammate, conversion tracking, higher API limits, and 5,000 list-cleaning credits each month.
  • Omni – In this plan, you can create custom tasks, at the rate of $99/month/user with all the Pro features. Plus, you get campaign reviews by Mailshake’s success team, advance reports, and 10,000 list cleaning credits each month.

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3. Snovio

Snovio is a cold email outreach tool that automates your email outreach from finding leads for building email campaigns. It helps email marketers and outreach managers to generate new customers and get in touch with them. With this email outreach tool, you can send emails automatically without any particular participation.

Also, it will maximize your email delivery, open, reply rates and make your email managing & tracking quite easy.

Snovio - Email Outreach Tool


  • It has a domain email search option that helps you to find contacts one by one or in bulk from various domains.
  • Improve your delivery rates and email reputation score with email verifier. This allows you to filter invalid, abandoned and spam email addresses.
  • With its intuitive drag-&-drop campaign builder, you can easily create a custom drip campaign and efficiently manage prospects.
  • You can also create your own personalized email templates, drip email sequences to maximize replies and conversions.


Snovio email outreach software consists of four pricing plans such as S, M, L, and XL. Furthermore, you can even get a free trial on signup without the requirement of a credit card.

  • S Plan – The cost of this plan is $29/month for 1000 credits. It includes 1,000 unique recipients, 500 bulk domain searches, 1,000 single domain searches, 1,000 verified emails from social networks, etc.
  • M Plan – This is available at $49/month which includes 5,000 credits with 3,000 unique recipients, 2,500 bulk & 5,000 single domain searches, 5,000 verified emails from social networks, and a lot more.
  • L Plan – With this plan, you get 25,000 credits at the cost of $89/month with features of 10,000 unique recipients, 12,500 bulk & 25,000 single domain searches, 25,000 verified emails from social networks, etc.
  • XL Plan – Lastly, the XL plan is available at $139 for 50,000 credits. Moreover, you get unlimited recipients, 25,000 bulk & 50,000 single domain searches, 50,000 verified emails from social networks, and 100,000 email addresses verification.

Apart from that, you can contact the Snovio team via email or live chat for purchasing the custom number of credits.

Get More Details Here

4. NinjaOutreach

Another most popular email outreach platform is NinjaOutreach. It is an email marketing and lead generation software that permits users to create outreach campaigns. NinjaOutreach is very helpful for email outreach through which you can automate your business outreach, grow authority and build connections with the movers and shakers of your industry.

Moreover, it has a variety of features that lets you build and schedule emails efficiently within a few clicks. Thus, it saves your time and generates a higher response rate through your outreach efforts.

NinjaOutreach - Cold Email Outreach Tool


  • You can create and edit custom email templates to send messages out. Also, you can choose multiple fields that you want to insert into your email.
  • NinjaOutreach has automated email outreach campaigns for link building, guest posting, influencer marketing, digital PR, and content promotion.
  • With this tool, you can receive notifications whenever recipients open, reply, or click on the email. So that you can easily follow-up with prospects who haven’t responded.
  • Manage and view all the stats related to emails in one place. You can also identify emails from the dashboard that are generating leads.


NinjaOutreach provides two plans with a trail of 7 days.

  • Flex – This is the most basic yearly plan where you can send up to 50,000 emails per month at the price of $49/M. Also, it includes 1000 contacts, unlimited searches, export data, etc.
  • Pro – Here, in addition to all the features under the Flex plan, you can send 100,000 emails per month. You’ll also get 4000 contacts at the cost of $149/M when you billed yearly.

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5. AeroLeads

AeroLeads is a smart automated email marketing tool that has an inbuilt bounce analysis function that can suggest whether the email list needs to be cleaned or not! It can generate the email list and verify thousands of emails within a minute! It also allows appending personal data and IP related information for better cleaning purposes. It uses an SMTP verification system that comes along with an email address syntax checker. The unique features include detecting abuse accounts, fake domains, spam trapping, and disposable emails.



  • Create attention-grabbing emails using our editor and powerful templates.
  • Track the email marketing campaigns with real-time data and analytics.
  • Automate your tasks by integrating AeroLeads with CRM tools like Salesforce, Zoho, Hubspot, Pipedrive, Zapier etc.
  • Verify thousands of emails with just one click. Import the xlsx or csv file and verify the emails.
  • Find emails and contact number of your leads from LinkedIn and other leading platforms.
  • Boost your guest posting, email marketing, lead generation, digital PR and content promotion.


  • Free – AeroLeads provides 10 credits in the free account that comes with some limitations. You cannot use the premium features like exporting data to other services like Mailchimp, Salesforce, ZOHO etc.
  • Take Off Plan – Starts just at $49/month, you will get 1,000 credits in your account that allows you to hunt prospects from LinkedIn, Crunchbase, Angellist, Xing etc. You can easily import and export data from CSV. Only a single user will be allowed at one time!
  • Climb Plan – Priced at $149/month, you will get 4,000 credits in your account that allows five users at one time to use the account! The company provides you 24*7 chat and email support. The data can be easily transferred to Salesforce, Zoho CRM, Mailchimp, HubSpot, FreshSales, Zapier etc.
  • Cruise Plan – The company allows unlimited users to use the account at one time and grants a 24*7 chat, email and phone support. You will receive 15,000 credits in your account. Pay only $499/month and get all these exclusive features that can ramp up your sales.

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6. Woodpecker

Woodpecker is an email outreach system through which you can contact the people from your Office 365, Gmail or Exchange accounts. It provides an intuitive and high-performance panel for lead generation through which you can manage multiple clients at the same time within a few minutes.

This email marketing automation tool is specially designed for sending emails and follow-ups.

WoodPecker - Email Outreach Tool


  • Woodpecker automatically detects replies, even if they come from another email address or reschedule itself to take into account auto-replies.
  • You can connect Woodpecker with your Outlook, Gmail or other IMAP accounts in seconds.
  • This allows you to set the days and hours of delivery within a preferred time zone for the emails in your campaign.
  • Avoid any unnecessary hiccups with its security features. It automatically detects duplicate contacts, bounce flags, team views, blacklist domains, and missing custom field warnings.


  • Start-up – With this plan, you get basic features such as contact unlimited people per month, follow-up automation, teamwork & security, view stats and much more. It is available at the pricing of $40 per month/user.
  • Team PRO – You can purchase this plan at the cost of $50 per month/user with advanced features like API access, Zapier & Salesforce integration, etc. It is suitable for big teams.
  • Enterprise – This plan best suites for the enterprise. It has all the features of the Pro plan with custom solutions. You will have to contact the Woodpecker team to know the pricing of this plan.

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7. Reply

Reply is an email outreach tool that is designed for sending and managing one-to-many communication scaling outreach emails. It is likely the best tool for outreach campaigns. It has many user-friendly and valuable features through which you can create different campaigns and segment leads within those campaigns.

In addition, it provides all contact information within the dashboard so that the available information can be easily viewed when needed. Moreover, it has several features like email marketing automation, contact management, direct calls, and more.




  • Reply is designed to generate more leads, nurture leads efficiently, attract and engage more customers, and drive more sales.
  • This is a cloud-based software that saves businesses time, money and increases the efficiency of their email outreach.
  • Also, it provides a VoIP system connectivity to its clients that make communication faster and cheaper.
  • A/B testing improves the outcomes of campaigns and provides complete details of analytics that help for figuring out which campaigns are actually working.
  • You can seamlessly connect this email outreach tool with various email servers, including Gmail, Microsoft Exchange, and Outlook.


Reply has three pricing plans that are divided into tiers i.e. Individual, Business, and Enterprise. Their pricing depends upon the number of users. You can choose any plan according to your needs with a 14-day free trial.

  • Individual – This plan is divided according to the number of contacts. Its pricing is $70 for 1,000 per month, $90 per user for 3,000 per month and $120 per user for 30 000 people per month
  • Business – It ranges from $200 for 3 users to $500 per month for 10 users.
  • Enterprise – This plan is designed for companies with larger usage requirements. You can contact the sales team of Reply for a quotation.

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8. SalesHandy

SalesHandy is a web automatic tool that provides services like email tracking, mail merge campaign, email outreaching, etc at an affordable cost. You can monitor emails, unify document management and analyze according to the reports generated by the dashboard of the company and make changes in your campaign accordingly.

Furthermore, sales teams can create and execute multiple marketing strategies by proper tracking of sales resources and user insights with this email outreach software.



  • Email marketing automation tools help users to determine customer behavior, spot trends, share & edit marketing campaigns, track email and evaluate sales performance.
  • SalesHandy gives an all-in-one solution to users for conducting company outreach and initiating their email marketing campaigns.
  • You can track schedule emails, mail merging, email tracking, email campaigns, automated follow-ups, collateral management, and get behavioral insights from email communications to know the most engaging emails faster.
  • SalesHandy enables users to reduce the clutter of managing hundreds of emails and responses. This would assist you to connect with more peoples simultaneously.
  • This email outreach tool allows you to save frequently send emails within your Gmail account. Also, you can easily share it with your team and get the data of the most engaged recipients.


  • Regular Plan: $9/user/month (billed yearly)
  • Plus Plan: $22/user/month (billed yearly)
  • Enterprise Plan: $49/user/month (billed yearly)

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9. OutreachPlus

OutreachPlus is a cold email software solution that focuses on sending personalized cold emails that can help get replies. It helps users to generate leads, build strong relationships, and conduct automated follow-ups. OutreachPlus offers tons of features whose existence can add value to your email activities.



  • Conducts automation for your tasks such as follow-ups hence ensuring that your time is being saved for repetitive tasks
  • Exports all information to your CRM with ease
  • Provides email templates to choose from
  • Integrates with the top tools
  • Provides automatic reply detection


  • Free – Signup and get 14 days free trial for all plans.
  • Solo – You can get this plan at the cost of $11 per month.
  • Multi-user – Buy this plan just at $24 per month.
  • Agency – For this plan, you will be required to pay $54 every month.

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Wrapping Up

When running an email outreach campaign, getting influencers to do this can be a difficult task. But if you put in the time & effort to create helpful and insightful emails, then you will have better luck connecting with the right people.

The list could be made endless, but here we have tried to cover the best email outreach tools that are widely suggested and used by the users.

Before picking any tool, try & test all the above-mentioned email outreach tools and on that basis decide which one suits best for your requirements.

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