It’s tough for small business owners & entrepreneurs to fight in this competitive world. And especially when you know that your rivals are already having a huge business networks & fame outside. But is it really that hard to beat them?
I have witnessed many dramatic shifts in the past decade, both in our company’s evolution, advertising industry and more.
Over the past couple of years, you have seen mobile overtake desktop in usage and search. Similarly, you can see the change in advertising patterns & methods during the last decades. By giving you such examples – “I only want you to focus on the fact is nothing is permanent and rigid”
To help you sustain in this competitive world I have an excellent tool i.e, Email Marketing that will not only-
- Build strong customer’s base but,
- Will also cut down your additional advertising expenses and
- Help you manage your working capital
When you use email marketing effectively to target your audience, then three things will happen naturally –
- Your sales team will spend less time in selling – this is because you will be able to manage everything in-house
- You can generate leads and sales on demand – you’ll be handling & keeping full control to promotions according to the set pre-scheduled time table
- You’ll be able to protect your customers from false retailers – Every day your competitors or retailers are actively trying to grab & influence your customers. If you’re not focusing on strengthening your customer base or relationships, then eventually your rivals will steal them. Again, email marketing is one of the best tools available for building a strong relationship to prevent your customers from filthy competitors.
Know More About Email Marketing Tool Features i.e MailGet Bolt
Design your newsletter that portrays your brand –
Entrepreneurs can create and design their email templates and newsletters with drag & drop email builder. It is super easy to construct choose your color, fonts, and style in few clicks. Send regular these creative email templates that reach directly to your customers inbox. Take for example – if you are incorporating your new startup then you can send welcome emails OR If you are conducting a statutory meeting you can shoot mails informing your directors for the same.
Effortlessly manage & organize your contact list – An information asset for a firm or company
You can easily import contacts directly into your email campaigns from your CSV. As client’s contact data is the only information asset of the company. It is the duty of the company to keep secure and safe their clients data, with email marketing you can manage & organize effectively the list of contacts. Entrepreneurs can even categorize their list to many groups, this will save your time to send bulk emails to whole group instead of sending it individually.
Another advantage for list management is – a managed list will increase your deliverability rate and decrease your mail being trapped to spam & junk folder.
Example to in how many ways you can categorize list – “Retailers” Or “Exporters” Or “Importers”
Automate your sales process – Eliminate involvement of middleman
It requires a lot of efforts to convert normal users to your potentials buyers. It’s not like you have a conversation today with your users and they will pay you immediately. You need a solid email automation to boost your sales process and with email marketing, it’s damn easy.
Automate a nice series of follow up emails and keep sending it to your users after a sign up, registration process or after a chat. It will keep you in a loop with the user’s mind set and there is a good chance of converting them without any hassles of manual followup. It’s simple and quick. 🙂
Get sure about the content of your mail before hitting SEND –
Small business owners can now view their mails before sending it to the customers or buyers. This is essential because if the recipients don’t find your mail productive they won’t read and more will mark you spam and unsubscribes you from receiving emails in future. Email inbox preview helps you to avoid this embarrassing typo error or any other useful information being missed.
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