Few weeks back, I sent an email campaign to my 80,000 subscribers.
When I checked my stats, I got an open rate of mere 4%. Which means, out of the 80,000 emails that I sent, Only 3200 people opened my email…
I felt bad seeing that more than 76,000 people didn’t even checked my email …
That was really bad and for the last few months, I was seeing the similar pattern of less email opens from my emails …
I wanted to solve that problem… So, I started to dig a little deeper and started experimenting …
So, in my next email campaign instead of using my regular (and quite popular) SMTP service. I flipped my SMTP service to another one and connected it with MailGet.
The very next campaign tripled my open rates instantly. I was pretty much astonished to see the change as the SMTP service that I used before for sending emails was quite reputed in the market …
You should give a trial for this Email Campign for better email inbox delivery using MailGet.
When I researched a bit, I figured out that the SMTP provider that I used earlier had a “bad reputation” phase going on with them.
Most of the emails that were sent through them were ending up in people’s spam, that resulted in less open emails.
This is not the story with just one email service provider out there … This happens all the time …
Recently I found a guy who was using “GetResponse” telling me that his opens rates have gone down drastically….
I have learned that most email service providers put you on shared IP for email sending. If someone sends out bad emails, it hurts your email providers reputation which in turn hurts your email campaigns as well.
I have found that the only way to get more email opens is to not rely on just one email service anymore…
You have to have some kind of mechanism where you can connect multiple SMTP services in one system and send emails on a rotational basis using each one of them …and see which SMTP service gives you the maximum open rate.
Once I learned that the very next day I registered account with
- MailGun,
- SendGrid
- Mandrill
- SMTPProvider
The amazing thing with all of them is that they charge on the usage basis… So you pay money for the volume of emails that you send … There is no monthly fee involved …
Apart from Amazon SES .. I connected all 4 SMTP services in my MailGet account …
That means now I have the power to select any SMTP service while sending the emails.. That means I can now experiment and optimize my email marketing easily …
Plus since MailGet works with any SMTP service, I can track my opens, clicks and keep track of unsubscribed and handle spam and bounces through any of the services in one dashboard … That is like having power of all the email providers out there in a single system ….
I have started sending the emails using them to see which one gives the best open rate …
Just using and experimenting with different email providers has increased my opens by over 300% in last few weeks alone …
That means now more than 10,000 more people are seeing my emails that earlier was not seeing them at all…
If you are in the same boat as me and getting less opens of your email..
Don’t stop … start experimenting today, choose the best provider and increase your inbox deliverability and sales …
You can also check out API Integration for subscriber sign-up form using MailGet.
