10+ Best Email Marketing Tools [Pros & Cons] For Small Businesses
Email Marketing has spread rapidly around the world and its demand & usage is increasing day by day.
Every business whether it’s global or local is trying to fetch out an effective email marketing platform to do product and service promotions online.
But, due to like lack of knowledge, high pricing, insufficient product details, limited facilities & features people end-up optioning an emailing solution that doesn’t satisfy their promotional needs.
But this will not happen from today.
In this blog we have come up with a list of 10+ Best Email Marketing Tools For Small Businesses that are affordable, delivery higher open rates, comes loaded with enormous features and perfect for any size of organisation whether it’s a start-up, small, medium or large.
So, let’s dive into this blog and find a perfect email marketing solution for small business.
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You might have heard about MailGet many times as it has become very popular email marketing solution these days. This is because it focuses on email delivery which makes its service outstanding among others.
It has a collection of numerous attractive features that every business wants for marketing and promotion of their company.
In addition, MailGet offers 500+ predefined free templates covering various niches. You can even customize these pre-designed responsive templates as per the needs and requirements of your marketing campaign.
With tons of amenities, reliable platform, hundreds of free email templates at an extremely low price, MailGet has become the most preferred email marketing service for small-scale businesses right now.
Check out some unique attributes of MailGet –
- List Cleaning helps to clean out the inactive as well as bad emails from the contact list.
- Email Deliverability to improve the inbox success of your marketing campaigns by 99%.
- Email Tracking lets you know what happens after you hit send and provides details like the number of clicks, open rate, unsubscribers, device info and more.
- SMTP Integration reduces the risk of being blacklisted.
2. MailGet Bolt
MailGet Bolt is an advanced version of MailGet email marketing service. This service comes with a pre-configured SMTP setup. So, if you opt for this solution no hosting or complicated SMTP setup will be required.
Even the basic plan of MailGet Bolt emailing platform holds multiple futuristic features. You are allowed to send unlimited mails to conduct effective email marketing campaigns and attract more & more customers towards your business.
Below are the features of MailGet Bolt that will help your business grow worldwide:-
- MailGet Bolt guarantees 99% inbox delivery as the emails are fully responsive and help you achieve higher delivery rate.
- Import email contacts and enhance your mailing list by uploading contacts from .CSV format.
- Autoresponder is a facility which automatically triggers a preconfigured email in response to customers who have contacted you. This saves time, money and resources.
- Subscriber segmentation helps you achieve higher delivery rate, by sending emails to clients who have failed to open your emails on the first try.
Another well-known email marketing service provider that is suitable for any type of business is SendPulse. It allows you to send emails in bulk, SMSs, web push etc, these facilities help to increase the growth of your business.
This is an advanced service which automates the communication process and gives you the flexibility to manage contact list, schedule online mails, provides email templates, high deliverability, and much more.
Top class features that SendPulse offers –
- Monitor the progress of your campaigns with email tracking facility.
- SMTP integration activates a dedicated IP-address for sending emails in bulk.
- Create e-mails in few minute with hundreds of email templates and designs.
- Deliver e-mails that are fully responsive and adjust to the screen sizes of different devices.
ReachMail is yet another awesome email marketing tool for small business. It gives you a great exposure for creating beautiful, eye-catchy and professional looking mails to convert prospective clients into regular customers.
You can easily automate the whole email sending process with autoresponder feature. ReachMail mailing solution also provides various email templates for free. It also permits e-mail tracking which notifies you things like open rate, clicks on links, device details and more.
Premium features & facilities which ReachMail has got –
- Easy SMTP Integration for sending transactional e-mails.
- Multiple free email templates to design responsive and attractive emails.
- Spam Checker Tool to know whether your mails are marked as spam or not.
- A/B testing to verify and compare the designs of emails for the campaign.
DirectIQ is the perfect email marketing solution for small-scale to medium-size businesses. It’s easy to use email designer lets you create beautiful e-mails and autoresponder feature automates all your email sending process.
Easily imports email contacts from different sources, pick a template and start a marketing campaign in just a few minutes. Moreover, you can also test your templates with actual screenshots.
Multiple features that DirectIQ has got –
- Easily manage your list of email contacts.
- Powerful Social Media Integration is also present.
- Test your campaigns before sending.
- Get detailed email delivery reporting and key metrics.
RedCappi is an email marketing software that comes pre-loaded with incredible features that are beneficial for all type of businesses.
This email marketing service is priced very low, plus it is effective and includes simple drag & drop email builder using which one can design professional looking emails, send them to multiple contacts in bulk and track the results of your campaigns in real time.
Redcappi delivers numerous features for ease of email promotions –
- Perform A/B testing on all your campaigns for better results.
- Campaign creator is an easy-to-use facility that allows creating personalized mails.
- With RedCappi you can simplify the process of tracking user actions like opens, clicks, and forwards with ease.
- Simplifies the management of email marketing list through list management feature.
It is a popular email marketing tool for small, medium, and large enterprises. Creating professional and beautifully designed emails has now become so easier with Contactology as it does not require any technical skills.
Contactology email marketing tool helps you automate mail delivery, enhance customer engagements, increases sales and improves the ROI of your business. As you can reach more & more people and widen your audience for your email promotions with the service.
Host effective e-mail marketing campaigns with features of ContactoLogy –
- Create emails using mobile-optimized templates to reach every contact on your list.
- See how your emails look like on the devices with the Email Inbox Preview facility.
- Understand your customers by tracking the reports and results of different marketing campaigns.
- Expand your reach with social media sharing tokens that allow sharing on Facebook, Twitter, LinkedIn, Google+, Reddit and more.
Mvizz is the next best email marketing platform on this list because of its amazing features. It has got Global Blacklist facility which is an exclusive feature that permits you to create a directory of emails that you do not wish to include in your campaigns in the future.
You can simply automate various campaigns, manage contacts list and perform a different type of filtrations. Other than that the emails delivered via this service are responsive and get delivered to customer’s inbox.
Properties that Mvizz provides for better emailing–
- User-friendly emails editor using which emails can be created just with a drag-and-drop.
- Create segments based on the subscriber’s behavior to enhance open rates of campaigns.
- Get real-time reports about user actions on your emails like Open, Click, Bounce or Unsubscription.
- Email scheduler to reach clients when they are most available.
Informz is an all-in-one email marketing software which is capable of handling every small business online marketing needs. This software has proven to be most cost-effective, popular and frequently used maketing tool amongst all.
The autoresponder feature is very effective as email sending process becomes automatic and it also guarantees high mail deliverability.
Features of Informz that are designed to deliver higher open rate –
- Design responsive emails with easy to use 4 step email wizard.
- Effectively manage contact list which is free from invalid e-mail contacts.
- A/B split tester, Spam, and Unsubscribe checker also available.
- You can also integrate social posting.
Emma is another top email marketing service which can help you build smarter email campaigns to achieve great ROI. Creating and tracking emails will become extremely easy with this tool as it is equipped with both tracking and mail editor.
You can reach customers at right time with its powerful automation feature, also have a clear reporting of all the stats, easily organize your data, contacts and much more.
Check out some powerful features that Emma emailing service delivers –
- You can simply import and segment your contact list.
- Perform advanced analysis of all your e-mail campaigns.
- Drag & Drop mail editor to design, test, & send fully customized emails.
- Send emails that are 100% responsive and look perfect on various devices.
11. Mail Marketer
Mail Marketer is simple and best mailing software for businesses running locally on a small-scale who require a hassle-free dashboard to market their products. Start an email campaign and target mass audience by choosing any HTML template from dozens of built-in templates available with this service.
Deliver emails that are responsive on which you can track real-time user actions, manage all contacts and much more with ease.
Check out some more features of Mail Marketer –
- Upload, import or use pre-designed free email templates.
- Integrate google analytics, plus also know clicks, links and opened rate of emails.
- This service comes equipped with advanced WYSIWYG email editor.
- Upload images in bulk with no limit.
These are the best as well as affordable e-mail marketing software for small businesses that are perfect even for medium and large size organizations.
Well, I would like to recommend MailGet, to those having businesses like hotels, hair salon, realtors, etc, as it provides you 500+ free email templates on multiple niches which makes it extremely easy to do online promotions via emails.
Let’s have a quick overview of those stunning templates that it provides every subscriber for no charge -> Free HTML Templates On Various Niches
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