Email Marketing has spread rapidly around the world and its demand & usage is increasing day by day.

Every business whether it’s global or local is trying to fetch out an effective email marketing platform to do product and service promotions online.

But, due to like lack of knowledge, high pricing, insufficient product details, limited facilities & features people end-up optioning an emailing solution that doesn’t satisfy their promotional needs.

But this will not happen from today.

In this blog we have come up with a list of 10+ Best Email Marketing Tools For Small Businesses that are affordable, delivery higher open rates, comes loaded with enormous features and perfect for any size of organisation whether it’s a start-up, small, medium or large.

So, let’s dive into this blog and find a perfect email marketing solution for small business.

Comparison Between Best Email Marketing Tools For Small Businesses
Services Monthly Pricing Plan No. Of Emails Subscription Forms SMTP Routing Drip Emails
MailGet $29 5,000 Yes Yes Yes
Pabbly Email Marketing $29 5,000 Yes Yes Yes
SendinBlue $25 40,000 No No Yes
Moosend $10 Unlimited No Yes Yes
DirectIQ $12 Unlimited Yes No Yes

Have a look at some more popular blogs –

1. MailGet – Best Email Marketing Tool

MailGet is a popular email marketing software that makes sure your emails are delivered on time and via a secured server. You don’t need to worry if your emails land in the inbox or not as the software does the work for you.

It has a collection of numerous attractive features that every business wants for the marketing and promotion of their company.

In addition, MailGet offers 500+ predefined free templates covering various niches. You can effortlessly customize these pre-designed responsive templates as you want according to the requirements of your marketing campaign.

We have tested all the functionalities of MailGet and founded it to be the best & cheapest one among all the services as it costs only $29 for email sending.

It isn’t just me boasting about this bulk emailing service instead, there are several other users who can vouch for the delivery rates, affordable pricing plans, option to seamlessly integrate multiple SMTP and awesome customer support.

Best Email Marketing Tools For Small Business

Check out some unique attributes of MailGet –

  • List Cleaning helps to clean out the inactive as well as duplicate emails from the contact list.
  • SMTP Integration reduces the risk of being blacklisted & provides a secured channel while delivering emails.
  • Respond to the emails in automation without any manual efforts with the help of autoresponders.
  • Email Tracking lets you know what happens after you hit send button by providing the details like the number of clicks, open rate, unsubscribers, device info and more.

Pros & Cons Of MailGet Email Marketing Service


  • Most of the setups, features, and facilities are explained via video and tutorials.
  • Permits integration of more than 40 SMTP service including Amazon SES.
  • Intuitive drag and drop email builder that makes it easy to create an email.
  • Add and handle all your subscribers with ease.


  • Initial setup of SMTP service is required to start email delivery


  • Starters: You will have to pay $0 every month in order to send emails to 100 subscribers. Also, you can send 10 monthly campaigns.
  • Rookie: This plan will cost you $29/ Month. Moreover, it empowers you to send unlimited email campaigns to 5,000 subscribers.
  • Pro: For availing this plan, you will be charged $49/ Month. In addition to this, you can carry out unlimited email campaigns for 15,000 subscribers.
  • Advance: In this plan, you can choose the number of subscribers you want to send emails to.

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2. Pabbly Email Marketing

Pabbly Email Marketing is an efficient email marketing tool that helps in easily transmitting the bulk emails through a secured network. You get various futuristic features that will help you to create emails with drag & drop builder, automate a campaign and consequently track the results under one dashboard.

Further, you can select from a wide range of templates by simply cloning & modifying them according to your need. Also, it facilitates you with custom tags in order to send personalized emails.

Invest Less & Earn Incredibly More
Want an Open Rate of 43% on marketing campaigns and around 30% on transactional campaigns.

If this is what you need, then start sending emails through Pabbly Email Marketing emailing platform.

We have used this platform and receives great results in return.

Pabbly Email Marketing

Below are the features of Pabbly Email Marketing that will help your business grow worldwide:-

  • Pabbly Email Marketing guarantees 99% inbox delivery as the emails are fully responsive and help you achieve a higher delivery rate.
  • Import the list of emails contacts to the drip in .CSV format for easily adding the contacts.
  • Autoresponder facilitates you for automatically responding to the customers with similar queries. Hence, saving time, money & efforts.
  • Subscriber segmentation helps you achieve higher delivery rate, by sending emails to clients who have failed to open your emails on the first try.


  • Pabbly Email Marketing allow you to explore features and connect 3 SMTPs in a free trial plan.
  • You get the Rookie plan for $29 per month where you can send emails to 5,000 subscribers & connect with three SMTP without any hassle.
  • If your list size is about 15,000 subscribers, you can opt for Pro plan by paying $49 for a month & also you can connect unlimited SMTP in a month.
  • Pabbly Email Marketing offers you unlimited monthly campaigns & SMTP connections for sending emails to 50,000 subscribers at just $99 per month.

There are a lot of other plans as well. You can visit Pabbly Email Marketing’s website & get the details.

Pros & Cons of Pabbly Email Marketing Email Marketing Service


  • You can use your own custom tags for easy personalizations.
  • You can connect unlimited SMTPs in a month.
  • Your users can easily unsubscribe the emails and they are removed from your mailing list.
  • Comes loaded with 500+ pre-designed responsive templates.


  • There is a restriction that holds the users from sending e-mails in a free trial plan.

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3. SendinBlue

SendinBlue is a perfect choice when it comes to creating clean and professional emails. It provides you with a wide range of templates and an HTML editor. You can use the editor to create personalized emails in no time.


Some Interesting Features –

  • Provides a dynamic personalization of emails where you can add tags for adding the info you want like a {FIRSTNAME} tag for adding the recipient’s first name in the ‘Subject’ line.
  • You can preview the emails and see how they will look in the inbox.
  • Create a newsletter and share its URL on other social networking sites like Facebook, LinkedIn, etc.

Pros & Cons Of SendinBlue


  • You can easily schedule a post on social media
  • Offers a user-friendly interface
  • Allows clients to access their accounts in a secure environment


  • There are some common connection issues but they are resolved


  • MICRO – $25 per month for sending 40,000 emails.
  • BRONZE– $39 per month for sending 60,000 emails.
  • SILVER– $66 per month for sending 1,20,000 emails.

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4. SendPulse

Another well-known email marketing service provider that is suitable for any type of business is SendPulse. It allows you to send emails in bulk, SMSs, web push etc, these facilities help to increase the growth of your business.

This is an advanced service which automates the communication process and gives you the flexibility to manage contact list, schedule online mails, provides email templates, high deliverability, and much more.

SendPulse Best Affordable Email Marketing Software For Small Business

Top class features that SendPulse offers –

  • Monitor the progress of your campaigns with email tracking facility.
  • SMTP integration activates a dedicated IP-address for sending emails in bulk.
  • Create e-mails in few minutes with hundreds of email templates and designs.
  • Deliver e-mails that are fully responsive and adjust to the screen sizes of different devices.

Pros & Cons Of SendPulse


  • Free plan offered comes with 2,500 subscribers and email limit of 15,000 emails.
  • 100 free email templates in 8 different categories.
  • Easy to use and user-friendly interface.


  • Provides 2 API’s but both designed badly plus they are poorly documented.
  • Customer support is not available on phone.


The pricing for SendPulse is based on the number of subscribers you want to send emails to in a month. While 2500 subscribers are free of cost, the other plans are as following-

  • 1 – 2,500 will cost you £6.28
  • 2,501 – 3,000 will cost you £12.8
  • 3,001 – 4,000 will cost you £14.4
  • 4,001 – 5,000 will cost you £16
  • 5,001 – 6,000 will cost you £18.4

And many more..

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5. Moosend

Carry out the emailing campaign with the help of Moosend email marketing application. It is Saas-based software that provides you with the best email templates that are not only responsive but also fully-customizable.
You don’t have to worry if you didn’t like the email templates as you always have an option to create one by using different field blocks.

Moosend - Best Email Marketing Tools

Some interesting features –

  • Automate the emails that are sent on specific events or time.
  • Effortless email creation.
  • Track if your emails are opened or not, whether the users clicked on the links, etc. Also, you can keep a check on all your campaigns and analyse which campaign is working best.
  • You can easily connect with SMTP and use API provided by Moosend.

Pros & Cons Of Moosend


  • Easily send bulk emails without any hassle in just a few clicks.
  • You can send the emails at great speed in no time.
  • Provides a free plan, so you actually try before you buy.


  • There are some bugs with transactional emails API functionality but they can be easily fixed.


Moosend offers a ‘pay as you go’ –

  • Up to 1000 : $10 per month
  • 1,001 – 2,000 :$20 per month
  • 3,000 – 5,000 : $30 per month
  • 5,001 – 8,000 : $40 per month
  • 8,001 – 10,000 : $55 per month
  • 10,001 – 25,000 :$125 per month

And many more similar plans…

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6. Campaigner

It is a popular email marketing tool for small, medium, and large enterprises. Creating professional and beautifully designed emails has now become so easier with Campaigner as it does not require any technical skills.

Campaigner email marketing tool helps you automate mail delivery, enhance customer engagements, increases sales and improves the ROI of your business. As you can reach more & more people and widen your audience for your email promotions with the service.

Contactology Best Affordable Email Marketing Software For Small Business

Host effective e-mail marketing campaigns with features of Campaigner –

  • Create emails using mobile-optimized templates to reach every contact on your list.
  • See how your emails look like on the devices with the Email Inbox Preview facility.
  • Understand your customers by tracking the reports and results of different marketing campaigns.
  • Expand your reach with social media sharing tokens that allow sharing on Facebook, Twitter, LinkedIn, Google+, Reddit and more.

Pros & Cons Of Campaigner


  • Removes unsubscribed and bounced emails.
  • Excellent customer support service.


  • A very limited spam checking is available.
  • There are only 8 free templates whereas other provide hundreds.
  • Needs credit card details even for free trial.


  • STARTER: Cost of this plan starts at $19.95 & you can send emails to 5000 contacts.
  • GROWTH: Starting at $79.95, which allows you to send emails to 25,000 contacts.
  • CORPORATE: Starts at $299 & you can send emails up to 50,000 subscribers.
  • ENTERPRISE: For more than 100,000 contacts, you can customize a plan according to your needs.

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7. DirectIQ

DirectIQ is the perfect email marketing solution for small-scale to medium-size businesses. It’s easy to use email designer lets you create beautiful e-mails and autoresponder feature automates all your email sending process.

Easily imports email contacts from different sources, pick a template and start a marketing campaign in just a few minutes. Moreover, you can also test your templates with actual screenshots.

DirectIQ Best Email Marketing Tools For Small Business

Multiple features that DirectIQ has got –

  • Easily manage your list of email contacts.
  • Powerful Social Media Integration is also present.
  • Test your campaigns before sending.
  • Get detailed email delivery reporting and key metrics.

Pros & Cons Of DirectIQ


  • The control panel is user-friendly.
  • Offers great 24/7 customer support.


  • Plans designed are pretty expensive and lack in features.
  • Basic features are good, but advanced automation facilities do not perform well.


  • You get a Free plan in which you can send up to 2500 emails to 500 subscribers.
  • In this plan, you can send unlimited emails to 1000 subscribers at $12 per month.
  • For send unlimited emails to 15,000 subscribers, you need to pay $69 per month.
  • If you want to send unlimited emails to 1,00,000 subscribers the cost is $200 per month.

8. ReachMail

ReachMail is yet another awesome email marketing tool for small business. It gives you a great exposure for creating beautiful, eye-catchy and professional looking mails to convert prospective clients into regular customers.

You can easily automate the whole email sending process with autoresponder feature. ReachMail mailing solution also provides various email templates for free. It also permits e-mail tracking which notifies you things like open rate, clicks on links, device details and more.

ReavhMail Best Email Marketing Tools For Small Business

Premium features & facilities which ReachMail has got –

  • Easy SMTP Integration for sending transactional e-mails.
  • Multiple free email templates to design responsive and attractive emails.
  • Spam Checker Tool to know whether your emails are marked as spam or not.
  • A/B testing to verify and compare the designs of emails for the campaign.

Pros & Cons Of ReachMail


  • Free plan that can handle 5,000 subscribers and send 15,000 emails.
  • Top class unlimited support is provided.


  • Free templates are only accessible via paid plans users.
  • Features to automate are not easy to handle.


  • It offers a Free plan wherein you can send 15,000 emails to 5,000 subscribers further, the plans are charged according to the number of subscribers and emails.
  • The Bronze plan will cost you $10.00 per month to send 30,000 emails to 7,500 subscribers
  • For availing the SIlver plan the cost is $40 per month to automate 70,000 emails for 10,000 subscribers.
  • Gold plan includes a list size of 25,000 & email volume of 1,20,000 at $70 per month.

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9. Redcappi

RedCappi is an email marketing software that comes pre-loaded with incredible features that are beneficial for all type of businesses.

This email marketing service is priced very low, plus it is effective and includes simple drag & drop email builder using which one can design professional looking emails, send them to multiple contacts in bulk and track the results of your campaigns in real time.

Redcappi Best Affordable Email Marketing Software For Small Business

Redcappi delivers numerous features for ease of email promotions –

  • Perform A/B testing on all your campaigns for better results.
  • Campaign creator is an easy-to-use facility that allows creating personalized mails.
  • With RedCappi you can simplify the process of tracking user actions like opens, clicks, and forwards with ease.
  • Simplifies the management of email marketing list through list management feature.

Pros & Cons Of Redcappi


  • Free plan that offers 100 contacts access.
  • Great service for beginners and start-ups.


  • Autoresponder feature is very basic and drip campaign is not there.
  • Pre-designed email templates not available


Select the plan and pay as you go –

  • Up to 100 contacts, you don’t have to spend a single penny.
  • Further for contacts up to 500, the cost is $10 per month.
  • To send emails to 1,000 contacts, you will be charged $15 every month.
  • For up to 2,500 contacts in the list, the cost is $19 per month.

and many more…

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10. Mvizz

Mvizz is the next best email marketing platform on this list because of its amazing features. It has got Global Blacklist facility which is an exclusive feature that permits you to create a directory of emails that you do not wish to include in your campaigns in the future.

You can simply automate various campaigns, manage contacts list and perform a different type of filtrations. Other than that the emails delivered via this service are responsive and get delivered to customer’s inbox.

Mvizz Best Affordable Email Marketing Software For Small Business

Properties that Mvizz provides for better emailing–

  • User-friendly emails editor using which emails can be created just with a drag-and-drop.
  • Create segments based on the subscriber’s behavior to enhance open rates of campaigns.
  • Get real-time reports about user actions on your emails like Open, Click, Bounce or Unsubscription.
  • Email scheduler to reach clients when they are most available.

Pros & Cons Of Mvizz


  • Advanced API is also available.
  • Spam checker and feedback loop are also there.


  • Plans are not affordable in fact they are costly.
  • Customer support is not that good.


  • Send 10,000 emails to unlimited contacts at $20 annually
  • If you want to send 20,000 emails then you will have to pay $30 in a year
  • Further, for sending 45,000 emails, the anual charges are $70

And there are more similar plans…

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10. Emma

Emma is another top email marketing service which can help you build smarter email campaigns to achieve great ROI. Creating and tracking emails will become extremely easy with this tool as it is equipped with both tracking and mail editor.

You can reach customers at right time with its powerful automation feature, also have a clear reporting of all the stats, easily organize your data, contacts and much more.

Emma Best Affordable Email Marketing Software For Small Business

Check out some powerful features that Emma emailing service delivers –

  • You can simply import and segment your contact list.
  • Perform advanced analysis of all your e-mail campaigns.
  • Drag & Drop mail editor to design, test, & send fully customized emails.
  • Send emails that are 100% responsive and look perfect on various devices.

Pros & Cons Of Emma


  • Unlimited picture hosting is provided.
  • Templates can easily be customized.
  • Allows shopify & salesforce integration as well.


  • No live chat support is there for instant queries.
  • Free plan has no exciting features and facilities.


  • PRO: Starts at $89 per month for 10,000 contacts
  • PLUS: Starts at $159 monthly cost for 10,000 contacts
  • EMMA HQ: Starts at $299 per month for 10,000 contacts

To Know More On Email Marketing

11. Mail Marketer

Mail Marketer is simple and best mailing software for businesses running locally on a small-scale who require a hassle-free dashboard to market their products. Start an email campaign and target mass audience by choosing any HTML template from dozens of built-in templates available with this service.

Deliver emails that are responsive on which you can track real-time user actions, manage all contacts and much more with ease.

Mail Marketer Best Affordable Email Marketing Software For Small Business


Check out some more features of Mail Marketer –

  • Upload, import or use pre-designed free email templates.
  • Integrate google analytics, plus also know clicks, links and opened rate of emails.
  • This service comes equipped with advanced WYSIWYG email editor.
  • Upload images in bulk with no limit.

Pros & Cons Of Mail Marketer


  • 30-days free trial and send emails to 100 clients.
  • Simplified process for mass emailing.


  • Pricing is high when compared with other similar services.
  • Limited amount of resources are available.


  • First plan will cost you Rs 1400 per month for sending 25000 emails in a month.
  • Second plan will cost you Rs 3400 / month to send 100,000 emails.
  • Third plan will cost you Rs 8400 per month in order to send 3,00,000 emails.

To Know More On Email Marketing

Last Words..

These are the best as well as an affordable e-mail marketing software for small businesses that are perfect even for medium and large size organizations.

Well, I would like to recommend MailGet, to those having businesses like hotels, hair salon, realtors, etc, as it provides you 500+ free email templates on multiple niches which makes it extremely easy to do online promotions via emails.

Let’s have a quick overview of those stunning templates that it provides every subscriber for no charge -> Free HTML Templates On Various Niches

Below is the list of some popular posts, in case you want to know more about e-mail marketing and promotional services-