Want to build awareness about your brand amongst potential customers to grow your business to great heights?

As email marketing is considered to be one of the most effective marketing techniques for business in today’s times..

..If you want to establish a relationship of trust with your customers so that they remain loyal to your brand!!

Now if you agree with me that email marketing is a powerful tool! You would like to opt for an excellent WordPress plugin for effective email marketing. Isn’t it?

As WordPress has a host of email marketing plugins and choosing the right plugin might get confusing. Right?

So today, I’ve listed a review of top 12 WordPress plugins for email marketing which will surely help you in making the right choice!!

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Let’s start to dig each service briefly –

1. Pabbly Email Marketing

Pabbly Email Marketing is a great email marketing software which is immensely popular amongst email marketers.

With this, you can easily create & send attractive emails using the drag-and-drop editor or use the readymade email templates. It provides top quality services and has the highest email delivery rate.


Let’s take a look at a few of the great features of this service –

  • This fully-fledged email marketing application has an inbuilt SMTP server that omits all the hassle of setting up the SMTP server manually.
  • Make divisions in the contact list based on customers activities & send targeted emails to achieve high click-through & conversion rates.
  • Delve into stats like clicks, opens, bounce, unsubscribe, etc. and know what exactly happens to your emails at recipient’s end.
  • Designing emails, newsletters, campaigns, and promotions have become very easy with the WYSIWYG drag and drop email editor. You can also use the Basic Text Editor and Custom Code editor too.
  • You can choose from more than 500+ free email newsletters

This superb tool will surely help you improve your email marketing significantly and enable you to promote your brand effectively!!

Go with Pabbly Email Marketing Platform -> Send millions Of emails -> & Start promoting your business all over the world.

Pabbly Email Marketing

2. WP Subscribe Pro

Great email marketing can be accomplished effectively by creating a WP Subscribe Pro account.

Along with it if you can install this excellent email marketing plugin then you can rest assured that your email marketing will be the most efficient one.

WP Subscribe Pro - WordPress Newsletter Plugins

Here are a few of the great features of this plugin – 

  • Connecting to your WP Subscribe Pro account is very simple with just a single click.
  • The WP Subscription Pro is very easy to use. They are mobile-optimized as well.
  • Use the form shortcode feature to display the signup forms in your pages or posts.
  • Using the subscription methods of this plugin, subscribers can be easily added to your WP Subscribe Pro list.

Pricing –

  • Single Product – It will cost you $29 for 3 sites.
  • Membership – This plan will charge $99.47 with unlimited sites.

The WP Subscribe Pro Email Marketing plugin will most certainly enable you to create superlative email marketing campaigns for your brand.

Download & Install This Plugin Here

3. Icegram Newsletter WordPress Plugin

One of the best plugins in the list is Newsletter plugin using which one can send mass emails to their subscribers very easily. It provides lots of useful features that require in email marketing of any product or service.

Icegram - Newsletter Plugins Of Email Marketing

Some outstanding functionalities of this plugin –

  • Create professional newsletters quickly.
  • It provides unlimited contacts and newsletters
  • Study your sent emails whether they opened or not. And increases your delivery rate.
  • Simply embed the subscription form on your site & start collecting leads.

Pricing –

  • Free – It is a free plan which costs you nothing with all the basic features.
  • Pro – This plan will charge you $97 per year with a site license and other useful features like stats, inlines, etc.
  • Max – The most popular plan of $147 per year in which you will get 1 site license including all the features.

Download & Install This Plugin Here

4. Tribulant

For the marketing of your business you need to send thousands of emails & for sending large quantity emails you need to connect your email marketing service. So, here comes a perfect WordPress Email marketing plugin on installing which you can easily complete your task.

Tribulant - Best Free WordPress Newsletter Plugins Of Email Marketing

Features of Tribulant WordPress Plugin –

  • It allows you to send a test email to check whether it is working properly or not.
  • Can connect multiple SMTPs like Amazon SES, MailGun, etc.
  • You can easily set different things like name, email, username, return path, etc in this plug.

Pricing –

It provides two plans to their customers

  • Blogger – Cost you $65 with one site installation and money-back guarantee.
  • Developer – This plan will charge you $195 and can be installed in unlimited websites.

Download & Install This Plugin Here

5. MailPoet – Newsletter WordPress Plugin –

Creating automated emails and newsletters and posting notifications and autoresponders has all become very simple with the Mail Poet WordPress plugin.

You can win more subscribers using the sign up widget of this plugin. This plugin is very easy to use and has a set of awesome features.

MailPoet Best Free WordPress Newsletter Plugin Email Marketing

Features of MailPoet WordPress Plugin – 

  • Edit your newsletters using the drag and drop newsletter editor.
  • The latest posts are sent automatically you can also send emails three days after the user has subscribed.
  • The plugin comes with single and double opt in.
  • Subscribers can be imported easily.
  • You can track the opens, clicks and unsubscribes for your newsletter.
  • The lists can also be segmented according to clicked, opened and unopened.
  • Use the free version to send newsletters to 2,000 subscribers.
  • The newsletters can be sent from your web host, Gmail or any SMTP like Amazon SES Mandrill, Sendgrid.

Pricing –

It has a custom pricing plan including a free plan. You can choose it according to your needs.

The MailPoet Newsletters plugin for WordPress has most certainly simplified the entire process of sending newsletters to users.

Download & Install This Plugin Here

6.  Mailster – Email Newsletter Plugin for WordPress –

This Newsletter plugin from WordPress allows you to conveniently create and send professional-quality newsletters to users in just a few minutes.

You can send them directly from your blog by using the drag and drop feature.

Mailster - Email Marketing WordPress Plugin

Features of  Mailster WordPress Plugin – 

  • You can include the contents of your WordPress posts in the newsletter.
  • You can track the clicked, opened, bounced and subscribed emails.
  • The plugin works fast, and all your emails are delivered on time.
  • Multiple contact lists can be created, and WordPress users can be imported very easily.
  • Use the preview feature to go through the newsletter before sending it.
  • You can schedule the delivery of the newsletters at a suitable date and time.

Pricing –

It gives a regular license of $29 in which you will get 6 months of support and all the future updates.

This newsletter plugin is one of the best plugins available today. The great features of this plugin have made sending good quality newsletters very simple and convenient.

Download & Install This Plugin Here

7. MailOptin Email Marketing Plugin –

Email automation has become seamless and easy with this superb plugin. You can build the sequence of your email in a flow chart pattern and visualize them at the same time.

This plugin will be directly integrated with your WordPress website allowing you to use your desired forms and plugins. New members of your website will be added automatically to the email sequences.

MailOptin - WordPress Newsletter Plugins

Features of MailOptin WordPress Plugin – 

  • Tag any contact or page during a campaign with the unique tagging mechanism. Emails can be automatically targeted by the tags.
  • You can schedule the time when the emails go out and also set time zones for email sequences.
  • Manage all the different campaigns meant for various websites in the same place using this plugin.
  • You can update analytics.
  • Clicks on all links can be tracked in an email and actions can be created depending upon the clicks.
  • The plugin comes with a secure API, which you can use to manage any element of your email marketing or building your custom integration.

Pricing –

It provides three plans to their users

  • Standard – This plan will cost you only $79 per year. This plan is best for one site user.
  • Pro – It will charge you $199 per year with the features of email automation and newsletter for 3 sites.
  • Agency – By charging $299 per year this plan provides all the features of plugin.

The use of this great plugin will prove to be a boon to the overall email marketing strategy of your business.

Download & Install This Plugin Here

8. MailChimp Plugin For WordPress –

MailChimp for WordPress is a wonderful plugin which you can use to add some subscribers to your MailChimp list using some methods.

With this plugin, you can easily add methods of sign up for your MailChimp lists to your WordPress website.

MailChimp Best Free WordPress Newsletter Plugin Email Marketing

Features of MailChimp WordPress Plugin – 

  • Sign up forms is easy to use and mobile optimized.
  • The form fields can be edited, and anything can be sent to MailChimp.
  • Integrates smoothly with other plugins like – Default WordPress Comment Form, Default WordPress Registration form, WooCommerce, Ninja Forms, Easy Digital Download, BuddyPress, Events Manager and Contact Form.
  • There are also some add-on plugins like – MailChimp for WordPress Premium, MailChimp Top Bar, MailChimp Activity and Scroll Triggered Boxes available.
  • You can also use the Premium add on and avail of other benefits like email notifications, simpler ways to style forms, WooCommerce & Easy Digital Downloads integrated with eCommerce360.

This plugin is being widely used by many businesses, and users are extremely satisfied with what it has to offer.

Pricing –

  • Free – Best for basic businesses provides the features of 1-click automation and 7 marketing channels.
  • Essentials – This plan will charge you only $9.99 for a month with the features of A/B testing, 24/7 support, etc.
  • Standard – The cost of this plan is $14.99 per month which is best for growing businesses.
  • Premium –  In this plan, you will get the most advanced features at the cost of $299.99 per month.

Download & Install This Plugin Here

9. SendPress – A Newsletter Plugin For WordPress –

If you are looking for a good newsletter plugin to give a boost to your email marketing, then this will be the perfect plugin to go for.

This plugin has great features with which you can design the templates and edit the contents of your newsletter the way you like.

SendPress Best Free WordPress Newsletter Plugin Email Marketing

Features of SendPress WordPress Plugin are – 

  • Get unlimited subscribers using this plugin.
  • Send an unlimited number of newsletters which are fully responsive. The tracking facility is also there.
  • The page, custom form, and subscription widget are completely customizable.
  • The single and double opt in feature is also available.
  • The newsletter templates are customizable & theme style is very easy to use.
  • The plugin tracks the clicks, emails and unsubscribes for each mail.
  • Use your web host or Gmail to send newsletters for free.
  • Compatible with Email log or Postman SMTP mailer.

This is an excellent newsletter plugin which can be used very conveniently for sending newsletters to your subscribers.

Download & Install This Plugin Here

10. Newsletter WordPress Plugin –

This plugin is a real newsletter system which is ideally suited for building lists and creating, sending and tracking your mails.

This great plugin comes with great features and is very easy to use as well.

Newsletter Best Free WordPress Newsletter Plugin Email Marketing

Features of Newsletter WordPress Plugin – 

  • Use the fully responsive Drag and Drop composer to compose your emails.
  • You can get unlimited subscribers along with statistics using this plugin.
  • The newsletter subscription check in box comes in the registration form on Wordpress.
  • The plugin comes with single and double opt-in. It also has a privacy checkbox for compliance with EU laws.
  • The plugin is SMTP ready & themes are fully customizable.
  • The diagnostics panel can be used to check the capability of your blog mailing.
  • Compatible with Postman, Easy WP SMTP, WP Mail Bank, Easy SMTP Mail and WP Mail SMTP.
  • All your campaigns can be finely targeted according to the preferences of your subscribers.

The use of this plugin will surely enable you to seamlessly send your newsletters and expand the marketing campaign for your brand.

Download & Install This Plugin Here

11. Drip Email Marketing Plugin –

You can easily automate your email marketing campaigns using this excellent WordPress plugin. You simply have to install a Drip account and install the plugin.

This is one of the best email marketing plugins available today. Email addresses can be collected easily using Drip and you can conveniently send mails to your prospective customers.

Drip Best Free WordPress Newsletter Plugin Email Marketing

Features of Drip WordPress Plugin – 

  • Tags and an unlimited number of custom fields can be added to subscribers whenever an action is performed by them.
  • You can segregate the users with the help of events and tags and send them personalized emails.
  • The activity of subscribers is automatically trapped in Drip.
  • Easily track leads and convert them into sales using Drip which will calculate the lead score.
  • Drip is compatible with various applications and platforms like CRM systems, payment gateways, shopping carts and much more.
  • The reporting area keeps you updated regarding the growth of subscribers, ROI, tags, engagement and much more.
  • Provides concierge service where writers can create custom content or adapt to your existing content.

This easy to install and a super functioning plugin is sure to work wonders for your email marketing.

Download & Install This Plugin Here

12. Emma WordPress Plugin –

Your Emma account makes creating and sending emails to your clients or customers quite simple and convenient. You can also track the results quite easily.

Once you install the Emma for WordPress plugin, adding sign up forms for your Emma list becomes very easy.

Emma Best Free WordPress Newsletter Plugin Email Marketing

Features of Emma WordPress Plugin – 

  • Sign up forms for your Emma list can be added easily as a widget or a shortcode.
  • The plugin is easy to install.
  • You can get started quickly by adding the information for Emma API login.
  • The setup page is very easily understandable.
  • The fields of the form are easy to set up.
  • The form is fully customizable.
  • Adding the widget to your site can be done very quickly with the WordPress Dashboard Setting GUI.

You can surely keep your subscribers updated about the latest posts and send them customized content from your WordPress site.

Download & Install This Plugin Here

13. Growmatik

Growmatik is a marketing automation solution for WordPress that utilizes user types and behavior to personalize your message across all touchpoints (website content, email, and popup).

Growmatik uncovers your shop funnels and segments users based on more than 50 different attributes and behavioral patterns across their journey on the website so you can automatically deliver personalized emails, popups, and website content to each segment.

Growmatik All In One Personalized Marketing Automation For WordPress WooCommerce


  • Automate all marketing activities in one dashboard
  • Discover customer journey
  • Segment your audience based on behavior and interests
  • Personalize your WordPress website as unique as your visitors
  • Send the right email to the right audience at the right time
  • Display highly-targeted and more personal forms and popup
  • Get humanized attribution and analytics reports
  • Unify all the tools you need to deliver your message across three channels without the need to use different tools for email marketing, lead generation/popup, and web page personalization.
  • With Growmatik’s free plan you can send 10,000 emails, manage 2000 subscribers, and personalize your website for 10,000 visits every month. All premium plans also come with a 1 month trial period.

Download & Install This Plugin Here

Conclusion –

This review of the top ten email marketing plugins will surely prove beneficial when you go about choosing the perfect plugin for the marketing of your brand.

All these plugins have excellent features and function well. You’ll be satisfied with their functioning once you start using them.

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